Marketing Essay Example | Topics and Well Written Essays - 500 words - 24

Marketing - Essay Example However, the emergence of the Internet as a purchasing medium has also meant that consumer privacy may be compromised, since it is possible for online marketers to access information about consumers in a manner that the consumers may be unable to detect, such as through the use of cookies, spyware and adware to capture a richer base of data than that which is actually divulged by the consumer.(Ashworth and Free, 2006) In order to complete an online transaction, a consumer must of necessity divulge personal and financial information online, which poses a significant threat to the privacy of the consumer, since unauthorized individuals may hack into such information and misuse it. In recognition of the danger of leaking of such sensitive information, the Fair and Accurate Credit Transaction Act was signed into law on December 4, 2003, designed to allow consumers to safeguard their sensitive information and make it federally actionable when such data is used inappropriately.(Moye 2006) . While consumer concern over the unauthorized use of their financial information is justified, such activities are carried only by a minority of individuals, therefore if consumers react to this by completing blocking off provision of any kind of information, this may ultimately compromise their own interests. When consumers provide information about their preferences and purchasing patterns online, they can enjoy the benefits of online shopping with all its attendant convenience and savings in time and energy. Moreover, marketers use such information for product targeting that is in accordance with the personal preferences and tastes of the consumer, thereby allowing the consumer access to a wide variety of personalized goods and services. Therefore, the time that a consumer may spend on the Internet browsing products will be very fruitful in finding Marketing Essay Example | Topics and Well Written Essays - 3000 words - 6 Marketing - Essay Example In order to dissect the needs of the target audience a market analysis in for of a research shall be initiated and carried out continuously with the sole purpose of ensuring that the messages communicated to prospective lawyers are affected and are not a waste of money. To ensure generalization and the reaching out to as many target audience as possible the plan shall be laid out in such as way as to consider all the geographical zones in the country. In a bid to understand better CSSO’s environment, competitor analysis, was carried out; these include private law firms which are very good at attracting the best lawyers in the country, and the foreign law firms such as those in the US have been identified due to the fact that they offer very competitive salaries and therefore most law graduates head directly to there. The committee overseeing the IMP shall therefore be meeting bi-weekly to brainstorm and keep track of the program as well as sprucing it up In order to ensure effectiveness there shall be initial assessment on messages to prospective audience in order to ensure that the messages are meeting their purpose. The marketing plan will be tailored to be an ongoing scheme but not a one-use strategy. Since the projected kick-off for the program is January 2007, the budget shall factor in any chances of cost variation. In a recent staff meeting chaired by the CEO, it was noted that the ‘the organization was facing an imminent danger of collapsing if it can not attract and retain the best lawyers in the country did not shock many. In fact the situation has been clearly pointed out and brought forth in most of the staff meetings in the recent years. The organization’s IMP is set to change the trends in favor of a more vibrant public law office. Therefore the IMP serves as the link between the future performance of the public law office and the present, it shall further aim at