Strategic Marketing :: essays research papers

Review of Performance Year 2By the shutting of socio-economic class ii Pangea Technologies had achieved smashing success. Not only did it social rank number one in game 5 but it as well ranked number one everywhereall. Our management team worked well unitedly and made well informed decisions. We achieved our goal to have at least(prenominal) 40% market share in at least two market segments. In fact, we had 52% market share overall and over 45% market share in every segment. Decision pugnacityIf there was one thing that set us apart from the rest, it would be the aggressiveness of our decisions. By the end of the second rump of the second year we had opened offices in every available city selling at least one product to every single market segment. We utilise our resources generously yet wisely in opening offices, and hiring and incite salespeople, and it paying off. Financial PerformanceIn year two Pangea has had an excellent pecuniary performance, net operating profit has grown from $1.4 one thousand thousand in quarter 5 to $45.6 cardinal at the end of the year. Our executive team was in like manner willing to invest a lot in order to raise marketshare as well as profits. Our aggressive investments are demonstrated by the large sums of our operating expenses, which were as follows $4.9 one thousand thousand when gross margin was $15.3 million in quarter 5 $6.9 million when gross margin was $20.7 million in quarter6 $9.9 million when gross margin was $36 million $11.9 million when gross margin was $59 million. In addition to these second year expenses, we invested around $9 million dollars in the first two accommodate each on research and development. Our executive team believed that these cost were unavoidable for the growth of our company and it proved to be a good strategy. Our investments were in such things as product improvements, opening sales offices, hiring salespeople, and rewarding and motivating sales people. Another important i nvestment went to creating and revising our ads, and as a result our ad ratings have improved dramatically. We also increased our ad expenses from $700,000 early in the second year to $4.3 million at the end of the year, which increased our ad reach. Pangeas investments this year were instrumental in the great pecuniary success of the company. This was demonstrated by the companys financial performance score of 26.95, which is well above that of the average and it is the highest score compared to our competitors.