Case Study 4 (Business Intelligence ) Essay Example | Topics and Well Written Essays - 500 words

Case Study 4 (Business Intelligence ) - Essay Example Similarly, trends and subsequent strategies can be developed for customers using multiple contact channels like call centers, website or mobile internet (Freeland 2003, p. 105). One such organization doing exemplary work in this regard is Ebay- world’s largest online marketplace which also uses information systems to attract and retain customers and has developed technology enabled customer relationship management tools. Question 2 Cross selling is a sales technique where suggestions and recommendations to a customer are made based on his previous purchase, recorded preferences and other details. Use of data mining is of paramount importance in cross selling technique undertaken by 1-800-Flowers. Related product or service can only be recommended only when previously recorded customer taste and preference is available and which matches the expectation of the customer. For instance, a customer who purchases a specific kind of flowers regularly from 1-800-Flowers can be reminded of latest offers and related product and services in flowers section.