Individual Strategic Marketing Analysis and Plan Assignment

Individual Strategic Marketing Analysis and Plan - assigning ExampleHistory, art and culture are essential motives for a considerable per centumage of the number of individuals visit the country each year. In addition to this, they form a strong promotional feature for destinations, towards mart segments that are less sensitive to heritage and culture. Not forgetting the fact that, the tourism industries and authorities until recently, have realized exceedingly little to render impressive stock of historic and pagan resources available. Even less has been achieved to get ahead the accessibility of the modern Italian traditions and culture (Moller & Deckert, 2009). This then forms a basis for and explains why the traditional cultural and artistic commodities and their use by international and national tourists is the focus of the paper. Through research of the market, the paper get out examine the characteristics of both the tack and demand of cultural and heritage tourism comm odities, to have a efficacious foundation through which to set a tourism marketing strategy is to a greater extent scientific and with diminish risk. For instance, research estimates that today 55 percent of Italians go on holiday annu every last(predicate)y. In these cases, 15 percent usually purchase a package tour for a minimum of seven days. Research shows that more young people involved in these travels are between 30 and 20 years old, though individuals aged over 55 make up for a larger percentage of the 55% of tourists. As a result, of the exceedingly high demand for arts, diachronic and cultural tourism in Italy, the paper ordain propose a project to begin a new business supplying the demand for arts, historical and cultural tourism (Consulting & Promotion 2011, p2). Company Description The company will deal with tourism in arts, history, culture and religious paths. When it comes to religious tourism, more than 3000 structures are available in Italy, more than 56 past and modern convents, 25 Euro house receptions, 30 Euro monasteries that are available to be endeavoured by this material body of tourism. The company will focus on these areas to supply religious tourism demands by targeting individuals between the ages of 70 and 40. The company will also deal with material culture. The key to excellence for culture tourism in Italy is in the ability to deliver and create an efficient diversification crossing the right artistic, historical and monolithic traditions with food, crafts, folk territory and wine. Culture in a wide sense to harmonize the traditional panorama to protection with improvement of local identity in culture (Richards 1996). The company will also exploit tourism in museums, as there are not enough visitations to museums. The company needs to go on to the tourists in Italy that the emotions and atmosphere in museums offer a unique experience worth coming bandaging for. The company will carry out an operation to communicate th e new tourism features the company is pass within the country, that is involving the people of Italy in processes of systematic rediscovery of their own traditions (Richards 1996, p. 35). Goals of the Company The main goal of the company is to supply the unsupplied tourism demands in Italy especially in the area of arts, history, religious paths and history. The company will exploit all the available and underutilized tourist features related to culture, traditions and religion. Situation Analysis Strengths Weaknesses Art, history and culture are essential motives for a significant number of tourists. The considerable casual attitude of policy